The
Ask

To make Generation Z passionate about preserving and interacting with James Madison's Montpelier. 

The
Concept

Armor up with the constitution to fight for your rights and speak up for the rights of those who can not fight for themselves. 

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My 
Role

My role on the team was multifaceted, I acted as an account manager, strategist, researcher, and brand manager. 

Weild Your Rights

The Problem: Generation Z does not see the constitution or the preservation of the historical sites such as James Madison's Montpelier as necessary because they question the validity and morels of those who wrote the document. 

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The Insight: Generation Z embodies the spirit of the Americans of the revolution. 

Demonstration

The Strategy: Get Generation Z to see the constitution as armor by showing them the constitution protects those that fight for what is right. 

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The Team: Adam Dubrueler (Art Director), Hamza Ali (Art Director), Sheila Villalobos (Strategist), Monica Roebuck (Copy Writer)