The
Ask

To make Generation Z passionate about preserving and interacting with James Madison's Montpelier. 

The
Concept

 A tour utilizing comedy and entertainment as a way to uproot and discomfort and isolation associated with experiencing menopause. The aim is to build a community of support and access to medical guidance as a way to bring menopause into the mainstream. 

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My 
Role

My role on the team was multifaceted, I acted as an account manager, strategist, researcher, and brand manager. 

Not Just For Her

The Problem: Those that experience menopause are forced to hide their experiences because of societal stigma. 

Girl Behind a Curtain

The Insight: Humor removes the barrier between the head and heart. It allows individuals the opportunity to learn about stigmatized topics passively.

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The Strategy: End the cycle of menopause associated with menopause one laugh at a time. 

Social.webp

The Not Just For Her Tour is a spark aimed at igniting laughs and conversations. We are going to use social media as a platform to create a community and continue conversations long after the tour. The goal is to make it impossible for menopause to be hidden in the shadows.

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The merchandise for the tour will be sold on the website, app, and at each city on the tour. The merchandise is a fun way to celebrate the tour as well as a subtle way to drive conversations. 

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Ads will be used as way to promote awareness and to drum up excitement about the tour there will be . The bold colors, type and copy will make it so menopause can't be hidden in the shadows. 

The Team: Adam Dubrueler (Art Director), Hamza Ali (Art Director), Sheila Villalobos (Strategist), Monica Roebuck (Copy Writer)